Description

The content is good, but I would rewrite it. It explains the customization well, but it feels like older website copy: some repetition, a few grammatical problems, a lot of “select/pick/choose,” and it doesn't present the coat as strongly as it could.

I would also change the phone number. It currently says 877-378-4855, whereas the customer-facing Culinary Classics number we've been using is 1-800-373-2963.

For this particular product, I'd use:

Build Your Own Corded Chef Coat

Create a chef coat that's distinctly yours.

Start with our classic double-breasted Corded Chef Coat and customize it to complement your style, restaurant or culinary team. The coat features 10 buttons, corded front detailing, a concealed left breast pocket, French cuffs and a Mandarin collar. From there, you choose the details.

Start With the Basics

Choose your size — Available in sizes XS through 7X. Refer to our Size Chart to find the best fit.
Choose your coat length — Regular, Short or Long.
Select your sleeve style — Choose the sleeve option that works best for you.
Choose your fabric — Select from our available professional uniform fabrics and colors.
Choose your buttons — Complete the look with the button style of your choice.

Make It Your Own

Take your coat beyond the basics with additional custom details.

Pockets: Choose additional pocket styles and locations. A concealed breast pocket is included with this coat.

Contrasting Collar & Cuffs: Create a distinctive look by selecting contrasting colors for the collar, cuffs or both.

Cording: Front cording is already part of this coat's design. Additional cording can be added to the collar and cuffs.

Ribbon & Tri-Color Collars: Add one of our decorative ribbon treatments or create a distinctive three-color collar using selected Maxima Poplin fabrics.

Professional Embroidery: Personalize your coat with your name, title, restaurant name or other text. You can also add your company logo or a flag.

Ordering for a Culinary Team?

Configure the coat once and select the sizes and quantities needed for your staff. Personalized garments can be ordered individually so each wearer's size and embroidery information stays with the correct coat.

Need Help Designing Your Coat?

If you're looking for an option you don't see online, we're happy to help. Call Culinary Classics at 1-800-373-2963 and one of our representatives can assist you through the ordering process.

Please review your size, fabric, colors, options and embroidery carefully before placing your order.